The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /

The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /

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Bibliographic Details
Author / Creator:Smith, Mike, 1966- author.
Imprint:New York : McGraw-Hill Education, [2017]
Description:1 online resource
Language:English
Subject:
Internet advertising.
Internet marketing.
Internet advertising
Internet marketing
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13652330
Hidden Bibliographic Details
ISBN:9781259835698
1259835693
1259835685
9781259835681
9781259835681
Notes:Includes bibliographical references and index.
Print version record and CIP data provided by publisher.
Summary:Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
Other form:Print version: Smith, Mike, 1966- Native advertising advantage. New York : McGraw-Hill Education, [2017] 9781259835681

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