The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience /

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Bibliographic Details
Author / Creator:	Norton, David (David William), author.
Imprint:	New York : McGraw-Hill Education, [2018] ©2018
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Customer relations. Consumer profiling. Customer loyalty. Consumer profiling Customer loyalty Customer relations
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13655711

Hidden Bibliographic Details
Varying Form of Title:	How Caesars and other world-class companies are using data to create an unforgettable customer experience
ISBN:	9781259862960 1259862968 9781259862953 125986295X
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --
Other form:	Print version: Norton, David (David William). High roller experience. New York : McGraw-Hill Education, [2018] 9781259862953

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