The forgotten foundations of fundraising : practical advice and contrarian wisdom for nonprofit leaders /

The forgotten foundations of fundraising : practical advice and contrarian wisdom for nonprofit leaders /

Saved in:
Bibliographic Details
Author / Creator:Beer, Jeremy, 1972- author.
Imprint:Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Description:1 online resource
Language:English
Subject:
Fund raising.
Nonprofit organizations -- Management.
Fund Raising
Fund raising
Nonprofit organizations -- Management
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13663310
Hidden Bibliographic Details
Other authors / contributors:Cain, Jeffrey J., 1965- author.
ISBN:9781119546474
1119546478
9781119546450
1119546451
9781119546467
Notes:Includes bibliographical references and index.
Online resource; title from digital title page (viewed on April 12, 2019).
Summary:An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising. In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never read another fundraising book quite like this one. Expertly deflating the pretensions of those who would make fundraising a bureaucratic and esoteric profession, Beer and Cain elucidate the practical knowledge and relationship skills that still matter more than anything else. They make an impassioned plea for the importance of civil society to American democracy and build a compelling case for fundraising as an honorable component of a healthy civic culture. Philanthropy is not about bottom lines and return on investment-successful fundraisers provide a platform for donors to affirm their ideals, values, and morals. Fundraising is serious, but learning about it needn't be a chore. The Forgotten Foundations of Fundraising is at once eminently practical and absolutely delightful.
Other form:Print version: Beer, Jeremy, 1972- Forgotten foundations of fundraising. Hoboken, New Jersey : John Wiley & Sons, Inc., [2019] 9781119546467
Table of Contents:
  • Cover; Title Page; Copyright; Contents; Chapter 1 Civil Society, Yes; Sheepskins on the Wall, No-or, the Cons of Being Pro; Endnotes; Chapter 2 DIRT: Who Gives and Why?; Endnotes; Chapter 3 The Wending Planner-or, It's the Organization, Man; What Doesn't Work; Endnotes; Chapter 4 Direct-Mail Prospecting-or, Where the Donors Are; Schedule; Your Lists; The Letter; Testing; What Not to Do; The Magic Button; Endnotes; Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files; Donor Acknowledgment; Thank Your Donors-and Thank Them as Soon as Possible; Phone Calls
  • Letters of Gratitude (and Tax Receipt Letters)Emails; Premiums, Enclosures, Welcome Packages, and Surveys; Sample First-Time Donor Thank-You Procedure; House-File Solicitations; Sample House-File Donor Thank-You Procedure; Lapsed Donors; In the Twilight of the Year ... ; Endnotes; Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving; Take the Meeting-Please; Donor Clubs; Event? Oy Vey!; Planned Giving; Endnote; Chapter 7 Assessing the Donor Party-and, Foundations Are People, Too!; Whom Should You Research?; How Should You Research?; We Pause for This Brief Statistical Message
  • Foundation SolicitationsEndnote; Conclusion; Acknowledgments; About the Authors; Index; EULA

Similar Items