Re-inventing customer engagement using machine learning /

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Bibliographic Details
Author / Creator:	Gabrysiak, Laura, on-screen presenter.
Imprint:	[Place of publication not identified] : Data Science Salon, 2019.
Description:	1 online resource (1 streaming video file (27 min., 10 sec.))
Language:	English
Subject:	Consumer satisfaction. Customer loyalty. Machine learning. Consumer Behavior Consumer satisfaction. Customer loyalty. Machine learning.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13684573

Hidden Bibliographic Details
Notes:	Title from resource description page (Safari, viewed October 28, 2020). Presenter: Laura Gabrysiak
Summary:	"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page

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