Re-inventing customer engagement using machine learning /
Saved in:
Author / Creator: | Gabrysiak, Laura, on-screen presenter. |
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Imprint: | [Place of publication not identified] : Data Science Salon, 2019. |
Description: | 1 online resource (1 streaming video file (27 min., 10 sec.)) |
Language: | English |
Subject: | |
Format: | E-Resource Video Streaming Video |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13684573 |
Notes: | Title from resource description page (Safari, viewed October 28, 2020). Presenter: Laura Gabrysiak |
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Summary: | "Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page |
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