The Art of SEO, 4th Edition /

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Bibliographic Details
Author / Creator:Enge, Eric, author.
Edition:Fourth edition.
Imprint:Sebastopol, CA : O'Reilly Media, Inc., 2022.
Description:1 online resource (925 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13695111
Hidden Bibliographic Details
Other authors / contributors:Spencer, Stephan M., author.
Stricchiola, Jessie, author.
ISBN:9781098102616
Digital file characteristics:text file
Notes:Made available through: Safari, an O'Reilly Media Company.
Online resource; Title from title page (viewed October 25, 2022)
Summary:Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability.
Standard no.:9781098102609

MARC

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650 0 |a Web site development.  |0 http://id.loc.gov/authorities/subjects/sh98004795 
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