Mass customization : the new frontier in business competition /

Mass customization : the new frontier in business competition /

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Bibliographic Details
Author / Creator:	Pine, B. Joseph
Imprint:	Boston, Mass. : Harvard Business School Press, c1993.
Description:	xxi, 333 p. : ill. ; 24 cm.
Language:	English
Subject:	Technological innovations -- Management. Manufactures -- Technological innovations -- Management. Service industries -- Technological innovations -- Management. New products -- Management Competition Mass production Competition. Manufactures -- Technological innovations -- Management. Mass production. New products -- Management. Service industries -- Technological innovations -- Management. Technological innovations -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1377191

Hidden Bibliographic Details
ISBN:	0875843727 : $29.95
Notes:	Includes bibliographical references (p. 301-322) and index.

Table of Contents:

Foreword
Preface
Acknowledgments
Part I. The Shift from Mass Production to Mass Customization
1.. Once Upon a Time
2.. The System of Mass Production
3.. The Emerging System of Mass Customization
4.. Determining the Shift to Mass Customization
5.. The Old Competition: How Mass Production Companies Faltered
6.. The New Competition: How Mass Customization Companies Succeeded
Part II. Exploring the New Frontier in Business Competition
7.. Developing a Strategy for Mass Customization
8.. Mass-Customizing Products and Services
9.. Transforming the Organization for Mass Customization
10.. Exploring the New Frontier
Appendix Research on Market Turbulence
Notes
Index