The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program /

The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program /

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Bibliographic Details
Author / Creator:	Kremer, John, 1949-
Imprint:	New York : Wiley, c1992.
Description:	xii, 276 p. : ill. ; 26 cm.
Language:	English
Series:	Wiley small business editions
Subject:	Mail-order business -- Handbooks, manuals, etc. Direct marketing -- Handbooks, manuals, etc. Mail-order business -- Forms. Direct marketing -- Forms. Direct marketing. Mail-order business. Blank forms. Handbooks and manuals.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1392443

Hidden Bibliographic Details
Other uniform titles:	Kremer, John, 1949- Mail order selling made easier.
ISBN:	0471553867 (cloth) : $39.95 0471553875 (paper) : $17.95
Notes:	Rev. ed. of: Mail order selling made easier. c1990. Includes bibliographical references and index.

Description
Summary:	Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
Item Description:	Rev. ed. of: Mail order selling made easier. c1990.
Physical Description:	xii, 276 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471553867 0471553875