The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program /

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Bibliographic Details
Author / Creator:Kremer, John, 1949-
Imprint:New York : Wiley, c1992.
Description:xii, 276 p. : ill. ; 26 cm.
Language:English
Series:Wiley small business editions
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1392443
Hidden Bibliographic Details
Other uniform titles:Kremer, John, 1949- Mail order selling made easier.
ISBN:0471553867 (cloth) : $39.95
0471553875 (paper) : $17.95
Notes:Rev. ed. of: Mail order selling made easier. c1990.
Includes bibliographical references and index.

MARC

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300 |a xii, 276 p. :  |b ill. ;  |c 26 cm. 
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