Consumer behaviour in China : customer satisfaction and cultural values /

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Bibliographic Details
Author / Creator:Yau, Oliver H. M., 1946-
Imprint:London ; New York : Routledge, c1994.
Description:xiv, 285 p. : ill. ; 22 cm.
Language:English
Series:Consumer research and policy series
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1408012
Hidden Bibliographic Details
ISBN:0415004365
Notes:Includes bibliographical references (p. [253]-275) and index.

MARC

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504 |a Includes bibliographical references (p. [253]-275) and index. 
505 2 0 |g 1.  |t Introduction --  |g 2.  |t Consumer satisfaction and dissatisfaction --  |g 3.  |t A structural model of Chinese cultural values and consumer satisfaction/dissatisfaction --  |g 4.  |t Research design and methodology --  |g 5.  |t Data analysis and results --  |g 6.  |t Summary and conclusions --  |t App. A. The interview questionnaires --  |t App. B. Letter of notification --  |t App. C. The determination of optimal sample size --  |t App. D. Correlations among multi-item measures of constructs: the ball-pen sample --  |t App. E. Correlations among multi-item measures of constructs: the mini-cassette player sample. 
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