Consumer behaviour in China : customer satisfaction and cultural values /
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| Author / Creator: | Yau, Oliver H. M., 1946- |
|---|---|
| Imprint: | London ; New York : Routledge, c1994. |
| Description: | xiv, 285 p. : ill. ; 22 cm. |
| Language: | English |
| Series: | Consumer research and policy series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1408012 |
Table of Contents:
- 1. Introduction
- 2. Consumer satisfaction and dissatisfaction
- 3. A structural model of Chinese cultural values and consumer satisfaction/dissatisfaction
- 4. Research design and methodology
- 5. Data analysis and results
- 6. Summary and conclusions
- App. A. The interview questionnaires
- App. B. Letter of notification
- App. C. The determination of optimal sample size
- App. D. Correlations among multi-item measures of constructs: the ball-pen sample
- App. E. Correlations among multi-item measures of constructs: the mini-cassette player sample.