Targeting the trendsetting consumer : how to market your product or service to influential buyers /

Targeting the trendsetting consumer : how to market your product or service to influential buyers /

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Bibliographic Details
Author / Creator:	Zandl, Irma
Imprint:	Homewood, Ill. : Business One Irwin, c1992.
Description:	vii, 215 p. : ill. ; 24 cm.
Language:	English
Subject:	Consumer behavior Motivation research (Marketing) Marketing Consumer behavior. Marketing. Motivation research (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1425562

Hidden Bibliographic Details
Other authors / contributors:	Leonard, Richard (Richard H.)
ISBN:	1556234783
Notes:	Includes bibliographical references (p. 195-206) and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.32.Z360 1992
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian