Advertising exposure, memory, and choice /

Advertising exposure, memory, and choice /

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Bibliographic Details
Imprint:	Hillsdale, N.J. : L. Erlbaum Associates, 1993.
Description:	vii, 349 p. : ill. ; 24 cm.
Language:	English
Series:	Advertising and consumer psychology
Subject:	Advertising -- Psychological aspects Consumers' preferences Persuasion (Psychology) Consumer behavior Advertising -- Psychological aspects. Consumer behavior. Consumers' preferences. Persuasion (Psychology)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1446780

Hidden Bibliographic Details
Other authors / contributors:	Mitchell, Andrew A., 1939-
ISBN:	0805806857
Notes:	Includes bibliographical references and indexes.

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Call Number:	HF5822.A260 1993
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian