Consumerism; search for the consumer interest.
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Author / Creator: | Aaker, David A. comp. |
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Edition: | 2d ed. |
Imprint: | New York, Free Press [1974] |
Description: | xxviii, 460 p. 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/144777 |
Other authors / contributors: | Day, George S. joint comp. |
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ISBN: | 0029000602 002900070X (pbk.) |
Notes: | Includes bibliographical references. |
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