Consumerism; search for the consumer interest.

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Bibliographic Details
Author / Creator:Aaker, David A. comp.
Edition:2d ed.
Imprint:New York, Free Press [1974]
Description:xxviii, 460 p. 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/144777
Hidden Bibliographic Details
Other authors / contributors:Day, George S. joint comp.
ISBN:0029000602
002900070X (pbk.)
Notes:Includes bibliographical references.

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