AMA handbook for customer satisfaction /

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Bibliographic Details
Author / Creator:	Dutka, Alan F.
Imprint:	Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., U.S.A. : NTC Business Books, c1994.
Description:	viii, 231 p. : ill. ; 24 cm.
Language:	English
Subject:	Consumers -- Research Consumer satisfaction -- Research. Consumer satisfaction -- Research. Consumers -- Research.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1448655

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Notes:	Includes bibliographical references and index.

Description
Physical Description:	viii, 231 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.

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