Advertising, alcohol consumption, and abuse : a worldwide survey /

Advertising, alcohol consumption, and abuse : a worldwide survey /

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Bibliographic Details
Author / Creator:	Fisher, Joseph C.
Imprint:	Westport, Conn. : Greenwood Press, 1993.
Description:	xiii, 195 p. : ill. ; 25 cm.
Language:	English
Series:	Contributions to the study of mass media and communications 0732-4456 ; no. 41
Subject:	Advertising -- Alcoholic beverages -- Bibliography. Drinking of alcoholic beverages -- Bibliography. Alcoholism in mass media -- Bibliography. Consumer behavior -- Bibliography. Advertising -- Alcoholic beverages. Alcoholism in mass media. Consumer behavior. Drinking of alcoholic beverages. Bibliographies. Bibliography.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1492850

Hidden Bibliographic Details
ISBN:	031328959X (alk. paper)
Notes:	Includes bibliographical references (p. [155]-185) and indexes.

Description
Summary:	An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
Physical Description:	xiii, 195 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references (p. [155]-185) and indexes.
ISBN:	031328959X (alk. paper)