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930823s1993 ctua bn 001 0 eng |
| 010 |
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|a 93009316
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|a 031328959X (alk. paper)
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|a (ICU)BID17395409
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|a (OCoLC)27432484
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0 |
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|a Z7164.C81
|b F43 1993
|a HF6161.L46
|
| 082 |
|
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|a 016.6591/96631
|2 20
|
| 100 |
1 |
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|a Fisher, Joseph C.
|0 http://id.loc.gov/authorities/names/n93005474
|1 http://viaf.org/viaf/13975779
|
| 245 |
1 |
0 |
|a Advertising, alcohol consumption, and abuse :
|b a worldwide survey /
|c Joseph C. Fisher.
|
| 260 |
|
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|a Westport, Conn. :
|b Greenwood Press,
|c 1993.
|
| 300 |
|
|
|a xiii, 195 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 440 |
|
0 |
|a Contributions to the study of mass media and communications
|x 0732-4456 ;
|v no. 41
|
| 504 |
|
|
|a Includes bibliographical references (p. [155]-185) and indexes.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Introduction --
|g Ch. 2.
|t The Theoretical Basis for Advertising Effects --
|g Ch. 3.
|t Exposure to Alcohol Images in Mass Media --
|g Ch. 4.
|t The Experimental Evidence for Media Effects --
|g Ch. 5.
|t The Macroeconomic Relationship Between Advertising and Consumption --
|g Ch. 6.
|t Summary and Conclusions.
|
| 650 |
|
0 |
|a Advertising
|x Alcoholic beverages
|x Bibliography.
|
| 650 |
|
0 |
|a Drinking of alcoholic beverages
|x Bibliography.
|
| 650 |
|
0 |
|a Alcoholism in mass media
|x Bibliography.
|
| 650 |
|
0 |
|a Consumer behavior
|x Bibliography.
|
| 650 |
|
7 |
|a Advertising
|x Alcoholic beverages.
|2 fast
|0 http://id.worldcat.org/fast/fst00797519
|
| 650 |
|
7 |
|a Alcoholism in mass media.
|2 fast
|0 http://id.worldcat.org/fast/fst00804624
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Drinking of alcoholic beverages.
|2 fast
|0 http://id.worldcat.org/fast/fst00898212
|
| 655 |
|
7 |
|a Bibliographies.
|2 fast
|0 http://id.worldcat.org/fast/fst01919895
|
| 655 |
|
7 |
|a Bibliography.
|2 fast
|0 http://id.worldcat.org/fast/fst01423717
|
| 850 |
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|a ICU
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| 901 |
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| 903 |
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|s 2b35fc58-d5da-5554-a925-e14f3e912e1f
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| 928 |
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|t Library of Congress classification
|a Z7164.C81F430 1993
|l JRL
|c JRL-Gen
|i 2738697
|
| 927 |
|
|
|t Library of Congress classification
|a Z7164.C81F430 1993
|l JRL
|c JRL-Gen
|b 39257608
|i 2882928
|
