Advertising, alcohol consumption, and abuse : a worldwide survey /

Advertising, alcohol consumption, and abuse : a worldwide survey /

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Bibliographic Details
Author / Creator:	Fisher, Joseph C.
Imprint:	Westport, Conn. : Greenwood Press, 1993.
Description:	xiii, 195 p. : ill. ; 25 cm.
Language:	English
Series:	Contributions to the study of mass media and communications 0732-4456 ; no. 41
Subject:	Advertising -- Alcoholic beverages -- Bibliography. Drinking of alcoholic beverages -- Bibliography. Alcoholism in mass media -- Bibliography. Consumer behavior -- Bibliography. Advertising -- Alcoholic beverages. Alcoholism in mass media. Consumer behavior. Drinking of alcoholic beverages. Bibliographies. Bibliography.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1492850

Hidden Bibliographic Details
ISBN:	031328959X (alk. paper)
Notes:	Includes bibliographical references (p. [155]-185) and indexes.

Table of Contents:

Preface
Introduction
The Theoretical Basis for Advertising Effects
Exposure to Alcohol Images in Mass Media
The Experimental Evidence for Media Effects
The Macroeconomic Relationship Between Advertising and Consumption
Summary and Conclusions
Notes
References
Index