The reactive viewer : a review of research on audience reaction measurement /

The reactive viewer : a review of research on audience reaction measurement /

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Bibliographic Details
Author / Creator:	Gunter, Barrie
Imprint:	London : J. Libbey, c1992.
Description:	v, 119 p. ; 25 cm.
Language:	English
Series:	Television research monograph, 0962-7928
Subject:	Television viewers -- Great Britain -- Attitudes -- Research. Television programs -- Great Britain -- Public opinion. Public opinion -- Great Britain Public opinion. Television programs -- Public opinion. Television viewers -- Attitudes -- Research. Great Britain.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1511686

Hidden Bibliographic Details
Other authors / contributors:	Wober, J. M. (J. Mallory)
ISBN:	086196358X : £33.42
Notes:	Includes bibliographical references (p. 109-114).

Description
Physical Description:	v, 119 p. ; 25 cm.
Bibliography:	Includes bibliographical references (p. 109-114).
ISBN:	086196358X