The reactive viewer : a review of research on audience reaction measurement /

The reactive viewer : a review of research on audience reaction measurement /

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Bibliographic Details
Author / Creator:Gunter, Barrie
Imprint:London : J. Libbey, c1992.
Description:v, 119 p. ; 25 cm.
Language:English
Series:Television research monograph, 0962-7928
Subject:
Television viewers -- Great Britain -- Attitudes -- Research.
Television programs -- Great Britain -- Public opinion.
Public opinion -- Great Britain
Public opinion.
Television programs -- Public opinion.
Television viewers -- Attitudes -- Research.
Great Britain.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1511686
Hidden Bibliographic Details
Other authors / contributors:Wober, J. M. (J. Mallory)
ISBN:086196358X : £33.42
Notes:Includes bibliographical references (p. 109-114).

MARC

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