The name of the game : the business of sports /

The name of the game : the business of sports /

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Bibliographic Details
Author / Creator:Gorman, Jerry
Imprint:New York : John Wiley & Sons, c1994.
Description:xvi, 278 p. ; 24 cm.
Language:English
Subject:
Sports -- Economic aspects -- United States
Professionalism in sports
Professionalism in sports.
Sports -- Economic aspects.
United States.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1583413
Hidden Bibliographic Details
Other authors / contributors:Calhoun, Kirk
Rozin, Skip
ISBN:0471594237
Notes:Includes bibliographical references and index.
Table of Contents:
  • Roots Of The Sports Business, Or How We Got To Where We Are Today
  • Baseball
  • Football
  • The Second Generation
  • The Legacy
  • What Pays The Bills?
  • TV 1-Birth of a Giant
  • TV 2-Growth to Success and Trouble
  • Radio, First and Always
  • Through the Turnstiles
  • While the Games Play On
  • Far from the Madding Crowd
  • Where The Money Goes
  • Star Struck
  • Building Blocks of Dreams
  • The Nuts and Bolts of Sports
  • Expansion
  • Probing the X Factor
  • Fan Equity
  • A Business Lesson
  • Bibliography
  • Index

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