Innovate! : straight path to quality, customer delight, and competitive advantage /

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Bibliographic Details
Imprint:	New York : McGraw-Hill, c1994.
Description:	xiv, 208 p. : ill. ; 24 cm.
Language:	English
Subject:	Technological innovations -- Economic aspects Marketing Competition Consumer satisfaction Competition. Consumer satisfaction. Marketing. Technological innovations -- Economic aspects.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1637457

Hidden Bibliographic Details
Other authors / contributors:	Schumann, Paul A.
ISBN:	0070557144 (recycled, acid-free paper) : $24.95
Notes:	Includes bibliographical references and index.

Table of Contents:

1. Purposeful Innovation: The Key to Sustained Competitive Advantage
2. Innovative Organizations: A Tradition of the Culture
3. Market-Driven Innovation: A Systematic Method to Focus and Encourage Innovation
4. Discovering the Opportunity in the Market
5. Developing a Strategy to Take Advantage of the Opportunity
6. Assessing the Organization's Capacity for Innovation
7. Developing an Organization Which Can Effectively and Efficiently Implement the Strategy
8. Growing a Company: Going Global with Acer
9. Diversifying a Multinational Company: A New Business Venture of IBM
10. The Seven Traits of Successful Organizations
11. Delighting Your Customers: The Key to Business Success in the 1990s.

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