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|a 0802074286 (paper)
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|a HF6146.T42
|b R88 1994
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|a 659.14/3
|2 20
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| 100 |
1 |
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|a Rutherford, Paul,
|d 1944-
|0 http://id.loc.gov/authorities/names/n83011967
|1 http://viaf.org/viaf/84441815
|
| 245 |
1 |
4 |
|a The new icons? :
|b the art of television advertising /
|c Paul Rutherford.
|
| 260 |
|
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|a Toronto ;
|a Buffalo :
|b University of Toronto Press,
|c c1994.
|
| 300 |
|
|
|a viii, 270 p. :
|b ill. (some col.) ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes bibliographical references (p. [239]-251) and index.
|
| 505 |
0 |
0 |
|t Introduction: Ads as Art --
|g 1.
|t The First Clios (1948-58).
|t In the Beginning.
|t Hard Sell/Soft Sell.
|t Exploring the Affluent Society.
|t On Materialism --
|g 2.
|t Studies in American Excellence.
|t Living in 'Marlboro Country' (1963-71).
|t Coca-Cola's America (1969-82).
|t Pepsi's 'New Generation' (1984-6).
|t About Campaigns --
|g 3.
|t Art in the Service of Commerce.
|t The 'Creative Revolution'.
|t The Young & Rubicam Collection.
|t Britain's Creative 'Breakthrough'.
|t The Canadian Accent.
|t A Postmodern Form? --
|g 4.
|t Reading the Bessies.
|t Identities.
|t Everyday life.
|t Tradition, Nature, and Modernity.
|t The Gospel of Consumption --
|g 5.
|t The Cannes Lions, Etc. (1984-92).
|t Apple's 1984.
|t The World's Best Commercials?
|t Sex, Laughs, and Rock 'n' Roll.
|t Images of Products --
|g 6.
|t The Captivated Viewer and Other Tales.
|t A Marketing Tool?
|t Making Popular Culture.
|t The Active Viewer.
|t Afterword: Travels in Europe (October 1992) --
|t Appendix: How to View Commercials.
|
| 650 |
|
0 |
|a Television advertising
|0 http://id.loc.gov/authorities/subjects/sh85133481
|
| 650 |
|
7 |
|a Television advertising.
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|t Library of Congress classification
|a HF6146.T42R880 1994
|l JRL
|c JRL-Gen
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|t Library of Congress classification
|a HF6146.T42R880 1994
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