Quality assurance in marketing : setting action standards for better results /
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| Author / Creator: | Sparling, Keith |
|---|---|
| Imprint: | London ; New York : McGraw-Hill, c1994. |
| Description: | xiv, 375 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | McGraw-Hill marketing for professionals series McGraw-Hill marketing for professionals |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1675166 |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xiv, 375 p. : ill. ; 24 cm. |
| ISBN: | 0077078764 |
