|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
1678198 |
| 003 |
ICU |
| 005 |
19970815234200.0 |
| 008 |
941025s1994 enka b 001 0 eng |
| 010 |
|
|
|a 93043868
|
| 020 |
|
|
|a 0415082897
|
| 020 |
|
|
|a 0415082900 (pbk.)
|
| 035 |
|
|
|a (ICU)BID19297157
|
| 035 |
|
|
|a (OCoLC)29387827
|
| 040 |
|
|
|c DLC
|d DLC$dOrLoB
|
| 050 |
0 |
0 |
|a P96.A83
|b M4 1994
|
| 082 |
|
|
|a 302.23
|2 20
|
| 245 |
0 |
0 |
|a Measuring media audiences /
|c edited by Raymond Kent.
|
| 260 |
|
|
|a London ;
|a New York :
|b Routledge,
|c 1994.
|
| 300 |
|
|
|a xiii, 202 p. :
|b ill. ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g 1.
|t Measuring media audiences: an overview /
|r Raymond Kent --
|g 2.
|t Television audience measurement systems in Europe: a review and comparison /
|r Roger Gane --
|g 3.
|t Measuring television audiences in the UK /
|r Trevor Sharot --
|g 4.
|t Measuring audiences to radio /
|r Tony Twyman --
|g 5.
|t Estimating newspaper and magazine readership /
|r Michael Brown --
|g 6.
|t The audience to outdoor posters /
|r Derek Bloom --
|g 7.
|t Measuring cinema audiences /
|r Richard Chilton and Paul Butler --
|g 8.
|t Measuring media audiences: the way ahead /
|r Raymond Kent.
|
| 650 |
|
0 |
|a Mass media
|x Audiences
|0 http://id.loc.gov/authorities/subjects/sh85081864
|
| 650 |
|
7 |
|a Mass media
|x Audiences.
|2 fast
|0 http://id.worldcat.org/fast/fst01011223
|
| 700 |
1 |
0 |
|a Kent, Raymond A.
|0 http://id.loc.gov/authorities/names/n82126070
|1 http://viaf.org/viaf/100553487
|
| 850 |
|
|
|a ICU
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i c824e40d-e3b0-5fdf-88bc-e04bb08f50e7
|s b258cf9d-214a-5767-bf4c-50a6bdbcd13d
|
| 928 |
|
|
|t Library of Congress classification
|a P96.A83M40 1994
|l JRL
|c JRL-Gen
|i 2755401
|
| 927 |
|
|
|t Library of Congress classification
|a P96.A83M40 1994
|l JRL
|c JRL-Gen
|b 41891183
|i 3165444
|
