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1705542 |
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ICU |
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20030518012800.0 |
008 |
950206s1995 ilu b 00i 0 eng u |
010 |
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|a 94023760
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020 |
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|a 0844235164
|
035 |
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|a (ICU)BID19575956
|
040 |
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|a DLC
|c DLC
|d ICU
|d OCoLC
|
041 |
0 |
|
|a eng
|
050 |
0 |
0 |
|a HF5826.5
|b .K38 1995
|
082 |
0 |
0 |
|a 659
|2 20
|
100 |
1 |
|
|a Katz, Helen E.
|0 http://id.loc.gov/authorities/names/n88277178
|1 http://viaf.org/viaf/164807753
|
245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising, media selection, planning, research & buging /
|c Helen Katz.
|
260 |
|
|
|a Lincolnwood, Ill. :
|b NTC Business Books,
|c c1995.
|
263 |
|
|
|a 9501
|
300 |
|
|
|a xiv, 163 p. ;
|c 24 cm.
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
504 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Advertising media planning.
|0 http://id.loc.gov/authorities/subjects/sh85001205
|
650 |
|
0 |
|a Mass media and business.
|0 http://id.loc.gov/authorities/subjects/sh85081880
|
650 |
|
0 |
|a Marketing channels.
|0 http://id.loc.gov/authorities/subjects/sh85081347
|
650 |
|
7 |
|a Advertising media planning.
|2 fast
|0 http://id.worldcat.org/fast/fst00797876
|
650 |
|
7 |
|a Marketing channels.
|2 fast
|0 http://id.worldcat.org/fast/fst01010265
|
650 |
|
7 |
|a Mass media and business.
|2 fast
|0 http://id.worldcat.org/fast/fst01011331
|
903 |
|
|
|a HeVa
|
903 |
|
|
|a Hathi
|
035 |
|
|
|a (OCoLC)31435469
|
929 |
|
|
|a cat
|
999 |
f |
f |
|i afbf9263-4e51-5bf7-a251-451c974282a1
|s 4a1ae6ff-2c59-5bfa-80b8-1d05a8df045a
|
928 |
|
|
|t Library of Congress classification
|a HF5826.5.K380 1995
|l JRL
|c JRL-Gen
|i 2758014
|
927 |
|
|
|t Library of Congress classification
|a HF5826.5.K380 1995
|l JRL
|c JRL-Gen
|b 42647552
|i 3211387
|