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00000nam a2200000 a 4500 |
| 001 |
1705542 |
| 003 |
ICU |
| 005 |
20030518012800.0 |
| 008 |
950206s1995 ilu b 00i 0 eng u |
| 010 |
|
|
|a 94023760
|
| 020 |
|
|
|a 0844235164
|
| 035 |
|
|
|a (ICU)BID19575956
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| 040 |
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|a DLC
|c DLC
|d ICU
|d OCoLC
|
| 041 |
0 |
|
|a eng
|
| 050 |
0 |
0 |
|a HF5826.5
|b .K38 1995
|
| 082 |
0 |
0 |
|a 659
|2 20
|
| 100 |
1 |
|
|a Katz, Helen E.
|0 http://id.loc.gov/authorities/names/n88277178
|1 http://viaf.org/viaf/164807753
|
| 245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising, media selection, planning, research & buging /
|c Helen Katz.
|
| 260 |
|
|
|a Lincolnwood, Ill. :
|b NTC Business Books,
|c c1995.
|
| 263 |
|
|
|a 9501
|
| 300 |
|
|
|a xiv, 163 p. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising media planning.
|0 http://id.loc.gov/authorities/subjects/sh85001205
|
| 650 |
|
0 |
|a Mass media and business.
|0 http://id.loc.gov/authorities/subjects/sh85081880
|
| 650 |
|
0 |
|a Marketing channels.
|0 http://id.loc.gov/authorities/subjects/sh85081347
|
| 650 |
|
7 |
|a Advertising media planning.
|2 fast
|0 http://id.worldcat.org/fast/fst00797876
|
| 650 |
|
7 |
|a Marketing channels.
|2 fast
|0 http://id.worldcat.org/fast/fst01010265
|
| 650 |
|
7 |
|a Mass media and business.
|2 fast
|0 http://id.worldcat.org/fast/fst01011331
|
| 903 |
|
|
|a HeVa
|
| 903 |
|
|
|a Hathi
|
| 035 |
|
|
|a (OCoLC)31435469
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i afbf9263-4e51-5bf7-a251-451c974282a1
|s 4a1ae6ff-2c59-5bfa-80b8-1d05a8df045a
|
| 928 |
|
|
|t Library of Congress classification
|a HF5826.5.K380 1995
|l JRL
|c JRL-Gen
|i 2758014
|
| 927 |
|
|
|t Library of Congress classification
|a HF5826.5.K380 1995
|l JRL
|c JRL-Gen
|b 42647552
|i 3211387
|
