When ads work : new proof that advertising triggers sales /
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| Author / Creator: | Jones, John Philip. |
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| Imprint: | New York : Lexington Books, c1995. |
| Description: | xvi, 240 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1715834 |
| Summary: | This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half. |
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| Item Description: | Includes bibliographical references (p. 223-231) and index. |
| Physical Description: | xvi, 240 p. : ill. ; 24 cm. |
| ISBN: | 0029166624 |