When ads work : new proof that advertising triggers sales /
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Author / Creator: | Jones, John Philip. |
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Imprint: | New York : Lexington Books, c1995. |
Description: | xvi, 240 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1715834 |
ISBN: | 0029166624 : $30.00 |
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Notes: | Includes bibliographical references (p. 223-231) and index. |
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