When ads work : new proof that advertising triggers sales /

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Bibliographic Details
Author / Creator:Jones, John Philip.
Imprint:New York : Lexington Books, c1995.
Description:xvi, 240 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1715834
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ISBN:0029166624 : $30.00
Notes:Includes bibliographical references (p. 223-231) and index.

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