Cybermarketing /
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| Author / Creator: | Keeler, Len. |
|---|---|
| Imprint: | New York : AMACOM, c1995. |
| Description: | xix, 332 p. : ill., map ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1761818 |
Table of Contents:
- Introduction: The Networked Marketplace
- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections
- Ch. 2. Check Your Instrument Panel: Communications Software
- Ch. 3. Spinning Silver Wheels: CD-ROM Technology
- Ch. 4. Heavy Traffic: The E-Mail Express
- Ch. 5. Data Toll Roads: Electronic Data Interchange
- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards
- Ch. 7. Information On-Ramps: Business-Oriented Online Services
- Ch. 8. Digital Destinations: Consumer-Oriented Online Services
- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV
- Ch. 10. The Incredible Infobahn: Business on the Internet
- Ch. 11. How to Locate Priceless Business Information Online
- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity
- Ch. 13. How to Create Dynamic Online Advertising
- Ch. 14. How to Develop Effective Channels for Online Sales
- Ch. 15. Help Your Customers Help Themselves With Online Service and Support
- Ch. 16. Introduce Your Organization to the Interactive Marketplace
- Ch. 17. Expand Into International Markets on the Worldwide Net
- Ch. 18. Launch a New Business in Cyberspace
- Conclusion: The Future of Cybermarketing.
