Building brands directly : creating business value from customer relationships /
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| Author / Creator: | Pearson, Stewart. |
|---|---|
| Imprint: | Houndmills : MacMillan Press, 1996. |
| Description: | xvi, 431 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1831662 |
