Marketing communications; a behavioral approach to men, messages, and media.
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| Author / Creator: | Crane, Edgar. |
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| Imprint: | New York, J. Wiley [1965] |
| Description: | xiv, 569 p. illus. 24 cm. |
| Language: | English |
| Series: | The Wiley marketing series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2005972 |
| Physical Description: | xiv, 569 p. illus. 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. 547-553. |