Marketing: executive and buyer behavior.
Saved in:
Author / Creator: | Howard, John A. |
---|---|
Imprint: | New York, Columbia University Press, 1963. |
Description: | 218 p. illus. 22 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2006016 |
Notes: | Includes bibliography. |
---|
Similar Items
-
The marketing decision
by: O'Dell, William F. (William Francis), 1909-
Published: (1968) -
Planning and problem solving in marketing,
by: Alderson, Wroe
Published: (1964) -
Marketing communications; a behavioral approach to men, messages, and media.
by: Crane, Edgar
Published: (1965) -
Marketing decision making : analytic framemwork and cases /
by: O'Dell, William F.
Published: (1979) -
Marketing management perspectives and applications /
Published: (1976)