Psychologische Grundlagen der Werbung.

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Bibliographic Details
Author / Creator:	Holzschaher, Ludwig Harrlach, Freiherr von, 1897-
Edition:	2., neu überarb. u. erw. Aufl.
Imprint:	Essen, Girardet (1969).
Description:	439 p. with illus. 24 cm.
Language:	German
Series:	Grundriss der Werbung, Bd. 4
Subject:	Advertising -- Psychological aspects Advertising -- Psychological aspects.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2007723

Hidden Bibliographic Details
Notes:	Bibliography: p. 417-421.

MARC


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245	1	0	\|a Psychologische Grundlagen der Werbung. \|c Von Ludwig Freiherr von Holzschuher. Unter Mitarb. von Joachim Jaworski.
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