Motivation in advertising; motives that make people buy.
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| Author / Creator: | Martineau, Pierre, 1905-1964 |
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| Imprint: | New York, McGraw-Hill, 1957. |
| Description: | 210 p. illus. 24 cm. |
| Language: | English |
| Series: | McGraw-Hill series in advertising and selling |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2007730 |
| Physical Description: | 210 p. illus. 24 cm. |
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