Advertising principles and problems,

Advertising principles and problems,

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Bibliographic Details
Author / Creator:Dirksen, Charles J.
Edition:Rev. ed.
Imprint:Homewood, Ill., R.D. Irwin, 1964.
Description:xiv, 732 p. illus. 24 cm.
Language:English
Subject:
Advertising
Advertising.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2007750
Hidden Bibliographic Details
Other authors / contributors:Kroeger, Arthur, 1908-1998 joint author.
Notes:Bibliography: p. 708-718.
committed to retain 20170930 20421213 HathiTrust
Description
Physical Description:xiv, 732 p. illus. 24 cm.
Bibliography:Bibliography: p. 708-718.

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