Advertising principles and problems,
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Author / Creator: | Dirksen, Charles J. |
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Edition: | Rev. ed. |
Imprint: | Homewood, Ill., R.D. Irwin, 1964. |
Description: | xiv, 732 p. illus. 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2007750 |
Other authors / contributors: | Kroeger, Arthur, 1908-1998 joint author. |
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Notes: | Bibliography: p. 708-718. committed to retain 20170930 20421213 HathiTrust |
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