Retail advertising and sales promotion,
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Author / Creator: | Edwards, Charles Mundy, Jr. |
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Imprint: | New York, Prentice-Hall, 1936. |
Description: | xxii, 764 p. incl. illus., diagrs., forms. 24 cm. |
Language: | English |
Series: | Retailing series |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2007753 |
Physical Description: | xxii, 764 p. incl. illus., diagrs., forms. 24 cm. |
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Bibliography: | "Bibliography and suggested collateral readings": p. 737-749. |