Mass communication and advertising
Saved in:
| Author / Creator: | Nowak, Kjell, 1934- |
|---|---|
| Imprint: | Stockholm, Economic Research Institute at the Stockholm School of Economics [and] AB Svenska Telegrambyrån [1967] |
| Description: | 118, (1) p. diagrs. 19 cm. |
| Language: | English Swedish |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2015302 |
MARC
| LEADER | 00000cam a2200000I 4500 | ||
|---|---|---|---|
| 001 | 2015302 | ||
| 005 | 19980731000300.0 | ||
| 008 | 731008s1967 sw 000 0 eng c | ||
| 003 | ICU | ||
| 010 | |a 68110467 | ||
| 035 | |a (OCoLC)712922 | ||
| 040 | |a CPL |c CPL |d CGU | ||
| 041 | 1 | |a eng |a swe | |
| 049 | |a CGUA | ||
| 050 | |a HM258 |b .N6813 | ||
| 082 | |a 659.13 | ||
| 100 | 1 | |a Nowak, Kjell, |d 1934- |0 http://id.loc.gov/authorities/names/n85061068 |1 http://viaf.org/viaf/118792751/ | |
| 245 | 1 | 0 | |a Mass communication and advertising |c [by] Karl-Erik Wärneryd [and] Kjell Nowak in collaboration with Benny Carlman and Håkan Lindhoff. |
| 260 | |a Stockholm, |b Economic Research Institute at the Stockholm School of Economics [and] AB Svenska Telegrambyrån |c [1967] | ||
| 300 | |a 118, (1) p. |b diagrs. |c 19 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Translation of Masskommunikation och åsiktsförändringar. | ||
| 500 | |a In original Swedish ed. Nowak's name appeared first on t.p. | ||
| 504 | |a Bibliography: p. 114-115. | ||
| 650 | 0 | |a Mass media |0 http://id.loc.gov/authorities/subjects/sh85081863 | |
| 650 | 0 | |a Advertising |x Psychological aspects |0 http://id.loc.gov/authorities/subjects/sh85001159 | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast |0 http://id.worldcat.org/fast/fst00797734 | |
| 650 | 7 | |a Mass media |2 fast |0 http://id.worldcat.org/fast/fst01011219 | |
| 700 | 1 | |a Wärneryd, Karl Erik, |d 1927- |e joint author. |0 http://id.loc.gov/authorities/names/n79043538 |1 http://viaf.org/viaf/110353469/ | |
| 710 | 2 | |a Handelshögskolan i Stockholm. |b Ekonomiska forskningsinstitutet |0 http://id.loc.gov/authorities/names/n50067404 |1 http://viaf.org/viaf/150722858/ | |
| 929 | |a retrocon | ||
| 999 | f | f | |i 39a013f1-40fe-58d2-a052-732a08137f4e |s 5c07fd80-8a88-562d-9150-f887bb8b8ff9 |
| 928 | |t Library of Congress classification |a HM258.N92 |l JRL |c JRL-Gen |i 5975719 | ||
| 927 | |t Library of Congress classification |a HM258.N92 |l JRL |c JRL-Gen |b 14045466 |i 3629882 | ||