|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
2329960 |
| 003 |
ICU |
| 005 |
20030520125500.0 |
| 008 |
950927s1995 nyua 001 0 eng u |
| 010 |
|
|
|a 94047543
|
| 020 |
|
|
|a 0471118508 (acid-free paper)
|
| 035 |
|
|
|a (ICU)BID21235158
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d OCoLC
|
| 041 |
0 |
|
|a eng
|
| 050 |
0 |
0 |
|a HF6146.I58
|b E44 1995
|
| 082 |
0 |
0 |
|a 658.8/4
|2 20
|
| 100 |
1 |
|
|a Ellsworth, Jill H.,
|d 1949-
|0 http://id.loc.gov/authorities/names/n94047527
|1 http://viaf.org/viaf/92339677
|
| 245 |
1 |
0 |
|a Marketing on the Internet :
|b multimedia strategies for the World Wide Web /
|c Jill H. Ellsworth, Matthew V. Ellsworth.
|
| 260 |
|
|
|a New York :
|b J. Wiley,
|c c1995.
|
| 300 |
|
|
|a xxvii, 404 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
0 |
|g Pt. I.
|t Tapping in to the Resources of the Internet's WorldWideWeb.
|g Ch. 1.
|t Internet Overview.
|g Ch. 2.
|t Getting Internet Access for Marketing on the WorldWideWeb.
|g Ch. 3.
|t The WorldWideWeb, and Using the Web for Business.
|g Ch. 4.
|t Web Browsers.
|g Ch. 5.
|t Important WorldWideWeb Resources and Sites --
|g Pt. II.
|t Creating Your Business's WorldWideWeb Site.
|g Ch. 6.
|t Preparing Web Documents.
|g Ch. 7.
|t Adding Graphics, Sound, and Database File Links to Web Pages.
|g Ch. 8.
|t Homepages That Work --
|g Pt. III.
|t Successful Internet Business Marketing Strategy.
|g Ch. 9.
|t Caution, Security, and Customs of the Natives - A Cautionary Tale.
|g Ch. 10.
|t Effective WWW Marketing - An Integrated Approach.
|g Ch. 11.
|t The Future - Think Months, Not Years.
|t Appendix A How Did They Do That, Anyway? --
|t Appendix B Business to Business: CyberAdvertising Agencies, Venture Capital, Web Services, and Information --
|t Appendix C Web Sites with Resources for Marketing --
|t Appendix D Finding, Configuring, and Installing Hardware and Software for Text-Based Browsing.
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh2005004726
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00977220
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00977272
|
| 700 |
1 |
|
|a Ellsworth, Matthew V.
|0 http://id.loc.gov/authorities/names/n94109262
|1 http://viaf.org/viaf/92302270
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)31783046
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 31067434-5b41-5546-9454-96a596a68393
|s 9ddb7d20-e142-5139-b187-08fd7f908b16
|
| 928 |
|
|
|t Library of Congress classification
|a HF6146.I58E440 1995
|l JRL
|c JRL-Gen
|i 2958092
|
| 927 |
|
|
|t Library of Congress classification
|a HF6146.I58E440 1995
|l JRL
|c JRL-Gen
|b 41531426
|i 3982354
|
