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00000cam a2200000 a 4500 |
| 001 |
2340359 |
| 003 |
ICU |
| 005 |
20030520162200.0 |
| 008 |
950906s1995 maua b 001 0 eng u |
| 010 |
|
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|a 95004739
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| 020 |
|
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|a 0201489295
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| 035 |
|
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|a (ICU)BID21138345
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| 040 |
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d OCoLC
|
| 041 |
0 |
|
|a eng
|
| 050 |
0 |
0 |
|a HF5415.2
|b .L45 1995
|
| 082 |
0 |
0 |
|a 658.8/3/028546
|2 20
|
| 100 |
1 |
|
|a Lescher, John F.
|0 http://id.loc.gov/authorities/names/n95046666
|1 http://viaf.org/viaf/33704976
|
| 245 |
1 |
0 |
|a Online market research :
|b cost-effective searching of the Internet and online databases /
|c John F. Lescher.
|
| 260 |
|
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|a Reading, Mass. :
|b Addison-Wesley,
|c c1995.
|
| 300 |
|
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|a xvii, 269 p. :
|b ill. ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
2 |
0 |
|g Ch. 1.
|t Obtaining Marketing Data from Online Sources --
|g Ch. 2.
|t Secondary Marketing Research: What Information Do You Need? --
|g Ch. 3.
|t Where Can You Get Secondary Marketing Research? --
|g Ch. 4.
|t Online Sources for Secondary Marketing Research --
|g Ch. 5.
|t Search Skills --
|g Ch. 6.
|t The Professional Services - Characteristics --
|g Ch. 7.
|t The Professional Services - Descriptions.
|t Knight-Ridder DIALOG Information Services.
|t Knight-Ridder DataStar.
|t LEXIS-NEXIS.
|t DataTimes.
|t Profound.
|t NewsNet.
|t I/PLUS Direct.
|t Dow Jones --
|g Ch. 8.
|t Using the Professional Services for Secondary Marketing Research --
|g Ch. 9.
|t The Internet --
|g Ch. 10.
|t Internet Sites for Business Research --
|g Ch. 11.
|t Using the World Wide Web and the Internet for Secondary Marketing Research --
|g Ch. 12.
|t The Consumer Sources - Characteristics --
|g Ch. 13.
|t The Consumer Sources - Descriptions --
|g Ch. 14.
|t Examples from the Consumer Sources --
|g Ch. 15.
|t How to Keep Up --
|g Ch. 16.
|t Data Quality - The Researcher's Responsibilities --
|g Ch. 17.
|t Document Delivery: Now and the Future --
|g Ch. 18.
|t Legal, Ethical, and Intellectual Property --
|g Ch. 19.
|t Secondary Marketing Research Using Online Sources Will Only Get Better.
|
| 650 |
|
0 |
|a Marketing research
|x Computer network resources.
|
| 650 |
|
0 |
|a Online databases.
|0 http://id.loc.gov/authorities/subjects/sh93000393
|
| 650 |
|
0 |
|a Internet.
|0 http://id.loc.gov/authorities/subjects/sh92002816
|
| 650 |
|
7 |
|a Internet searching.
|2 fast
|0 http://id.worldcat.org/fast/fst00977289
|
| 650 |
|
7 |
|a Marketing research
|x Computer network resources.
|2 fast
|0 http://id.worldcat.org/fast/fst01010285
|
| 650 |
|
7 |
|a Online databases.
|2 fast
|0 http://id.worldcat.org/fast/fst01045950
|
| 655 |
|
7 |
|a Databases.
|2 fast
|0 http://id.worldcat.org/fast/fst01411643
|
| 901 |
|
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|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 903 |
|
|
|a Hathi
|
| 035 |
|
|
|a (OCoLC)32591230
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i e64b0c35-8195-541b-97d2-ebea3939a5f9
|s 37996546-cb91-5b87-a57f-8fb0caaf82a8
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.2.L450 1995
|l JRL
|c JRL-Gen
|i 3187372
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.2.L450 1995
|l JRL
|c JRL-Gen
|b 43811589
|i 4006659
|
