The real power of brands : making brands work for competitive advantage /
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| Author / Creator: | Crainer, Stuart. |
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| Imprint: | London : FT Pitman, 1995. |
| Description: | viii, 214 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2349347 |
| Summary: | This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition. |
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| Item Description: | "The Financial Times/Pitman Publishing Series"--Jacket. |
| Physical Description: | viii, 214 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. [206]) and index. |
| ISBN: | 0273613790 |
