|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
2349347 |
| 003 |
ICU |
| 005 |
20030520175400.0 |
| 008 |
951017s1995 enka b 001 0 eng d |
| 020 |
|
|
|a 0273613790
|
| 035 |
|
|
|a (ICU)BID21289401
|
| 035 |
|
|
|a (OCoLC)33382114
|
| 040 |
|
|
|a ORK
|c ORK
|d WTU
|d NYP
|d ICU
|d OrLoB-B
|d OCoLC
|
| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Crainer, Stuart.
|0 http://id.loc.gov/authorities/names/nr90027406
|1 http://viaf.org/viaf/14879824
|
| 245 |
1 |
4 |
|a The real power of brands :
|b making brands work for competitive advantage /
|c Stuart Crainer.
|
| 260 |
|
|
|a London :
|b FT Pitman,
|c 1995.
|
| 300 |
|
|
|a viii, 214 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a "The Financial Times/Pitman Publishing Series"--Jacket.
|
| 504 |
|
|
|a Includes bibliographical references (p. [206]) and index.
|
| 505 |
0 |
0 |
|g 1.
|t In a World Without Names --
|g 2.
|t What is a Brand? --
|g 3.
|t A Short History of Brands --
|g 4.
|t The Real Temptation of Brands: Intel --
|g 5.
|t The Real Power of Brands --
|g 6.
|t From Marlboro Friday to Diaper Tuesday --
|g 7.
|t How Valuable are Brands? --
|g 8.
|t Global and Local: Big in Spain; Big in Seville --
|g 9.
|t The Perils of Power: Soap Wars --
|g 10.
|t Elastic Brands --
|g 11.
|t Cola Conflict --
|g 12.
|t Brands in the Organisation --
|g 13.
|t New Skills for Brand Management --
|g 14.
|t Building Real Power.
|
| 650 |
|
0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
|
| 650 |
|
0 |
|a Product management.
|0 http://id.loc.gov/authorities/subjects/sh85107203
|
| 650 |
|
7 |
|a Brand name products.
|2 fast
|0 http://id.worldcat.org/fast/fst00837883
|
| 650 |
|
7 |
|a Product management.
|2 fast
|0 http://id.worldcat.org/fast/fst01078225
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i a1f49970-aa92-52c3-bbab-875cc01133e7
|s 4db93cc2-d3b4-5232-9618-48150cc1833a
|
| 928 |
|
|
|t Library of Congress classification
|a HD69.B7C7 1995
|l JRL
|c JRL-Gen
|i 3336279
|
| 927 |
|
|
|t Library of Congress classification
|a HD69.B7C7 1995
|l JRL
|c JRL-Gen
|e CONE
|b 43099587
|i 4017242
|
