Customer integration : the quality function deployment (QFD) leader's guide for decision making /

Customer integration : the quality function deployment (QFD) leader's guide for decision making /

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Bibliographic Details
Author / Creator:	Daetz, Doug, 1941-
Imprint:	New York : Wiley, 1995.
Description:	xxiii, 300 p. + 1 computer disk (3.5 in.)
Language:	English
Subject:	Marketing -- Decision making. Consumer satisfaction. Marketing research. Quality function deployment. Consumer satisfaction. Marketing -- Decision making. Marketing research. Quality function deployment.
Format:	Print Book
Local Note:	Held at Circulation desk, JRL 160.
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2354392

Hidden Bibliographic Details
Other authors / contributors:	Barnard, William. Norman, Rick.
ISBN:	0471132772 (cloth : alk. paper)
Notes:	Includes bibliographical references and index.

Table of Contents:

Executive Overview
Bringing QFD into Your Company
Implementation Context And Guidance For The Middle And Program/Project Manager
Quality and Customer Choice: Where CIDM/QFD Fits
Making CIDM/QFD Work in Your Company
Establishing the Infrastructure
Details and Expectations for CIDM/QFD Leaders
The Project-Level Practitioner
Defining the Project
Leading the Team's Implementation
Identifying Segments, Customers, and Competition
Key Market Research Tools
CIDM/QFD Essence: The Logical Chain of Decisions
Project Management and Evaluating Project Success Summary: The Future of CIDM
Appendices
Notes
Glossary
Suggested Reading
Index