The social semiotics of mass communication /

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Bibliographic Details
Author / Creator:Jensen, Klaus Bruhn.
Imprint:London ; Thousand Oaks, Calif. : Sage Pubs, 1995.
Description:vi, 228 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2365969
Hidden Bibliographic Details
ISBN:080397809X
0803978103 (pbk.)
Notes:Includes bibliographical references (p. [207]-220) and index.

MARC

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245 1 4 |a The social semiotics of mass communication /  |c Klaus Bruhn Jensen. 
260 |a London ;  |a Thousand Oaks, Calif. :  |b Sage Pubs,  |c 1995. 
300 |a vi, 228 p. :  |b ill. ;  |c 24 cm. 
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504 |a Includes bibliographical references (p. [207]-220) and index. 
505 0 0 |g Pt. I.  |t Sources of Social Semiotics.  |g 1.  |t Introduction: From Structuralism through Poststructuralism to Pragmatism.  |g 2.  |t Semiotic Action: Recovering Pragmatism.  |g 3.  |t Meaningful Society: Recontextualizing Social Science --  |g Pt. II.  |t Communication Theory: First-Order Semiotics.  |g 4.  |t A New Theory of Mass Communication: Constituents of Social Semiotics.  |g 5.  |t The Politics of Polysemy: Context Constituents of Social Semiotics.  |g 6.  |t Television Futures: Audience Constituents of Social Semiotics.  |g 7.  |t Reception as Flow: Media Constituents of Social Semiotics.  |g 8.  |t Discourses of Research: Analytical Constituents of Social Semiotics --  |g Pt. III.  |t Theory of Science: Second-Order Semiotics.  |g 9.  |t The Epistemology of Communication: Abduction and the Logic of Qualitative Research.  |g 10.  |t The Ontology of Communication: Another Guess at the Riddle.  |g 11.  |t The Politics of Communication: How to Make a Difference. 
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