Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke /

Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke /

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Bibliographic Details
Author / Creator:	Levine, Michael, 1954-
Edition:	First paperback ed.
Imprint:	New York : HarperBusiness, c1994.
Description:	xxv, 229 p.
Language:	English
Subject:	Public relations. Industrial publicity. Small business. Industrial publicity. Public relations. Small business.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2383755

Hidden Bibliographic Details
Other title:	Guerilla PR.
ISBN:	0887306640 (pbk.)

Description
Summary:	<p>The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Physical Description:	xxv, 229 p.
ISBN:	0887306640