International marketing /
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| Author / Creator: | Cateora, Philip R. |
|---|---|
| Edition: | 9th ed. |
| Imprint: | Chicago : Irwin, c1996. |
| Description: | xxiii, 770 p. : ill. ; 26 cm. |
| Language: | English |
| Series: | The Irwin series in marketing Irwin series in marketing. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2397201 |
MARC
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| 020 | |a 0256206821 (International student ed.) | ||
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| 050 | 0 | 0 | |a HF1009.5 |b .C35 1996 |
| 082 | 0 | 0 | |a 658.8/48 |2 20 |
| 100 | 1 | |a Cateora, Philip R. |0 http://id.loc.gov/authorities/names/n79022858 |1 http://viaf.org/viaf/56826763 | |
| 245 | 1 | 0 | |a International marketing / |c Philip R. Cateora. |
| 250 | |a 9th ed. | ||
| 260 | |a Chicago : |b Irwin, |c c1996. | ||
| 300 | |a xxiii, 770 p. : |b ill. ; |c 26 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | 0 | |g 1. |t The Scope and Challenge of International Marketing -- |g 2. |t Global Business Environment -- |g 3. |t Geography and History: The Foundations of Cultural Understanding -- |g 4. |t Cultural Dynamics in Assessing Global Markets -- |g 5. |t Business Customs and Practices in Global Marketing -- |g 6. |t The Political Environment: A Critical Issue -- |g 7. |t The International Legal Environment -- |g 8. |t Researching Global Markets -- |t Appendix: Sources of Secondary Data -- |g 9. |t Emerging Markets and Market Behavior -- |g 10. |t Multinational Market Regions and Market Groups -- |g 11. |t Developing Global Marketing Strategies: Planning and Organization -- |g 12. |t Export Trade Mechanics and Logistics -- |g 13. |t Developing Consumer Products for Global Markets -- |g 14. |t Marketing Industrial Products and Business Services -- |g 15. |t The International Distribution System -- |g 16. |t The Global Advertising and Promotion Effort -- |g 17. |t Personal Selling and Personnel Management -- |g 18. |t Pricing for International Markets -- |g 19. |t Financial Requirements for Global Marketing -- |t The Country Notebook - A Guide for Developing a Marketing Plan. |
| 650 | 0 | |a Export marketing. |0 http://id.loc.gov/authorities/subjects/sh85046502 | |
| 650 | 0 | |a International business enterprises. |0 http://id.loc.gov/authorities/subjects/sh85067372 | |
| 650 | 7 | |a Export marketing. |2 fast |0 http://id.worldcat.org/fast/fst00918703 | |
| 650 | 7 | |a International business enterprises. |2 fast |0 http://id.worldcat.org/fast/fst00976774 | |
| 830 | 0 | |a Irwin series in marketing. |0 http://id.loc.gov/authorities/names/n42013711 | |
| 901 | |a ToCBNA | ||
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| 928 | |t Library of Congress classification |a HF1009.5.C350 1996 |l JRL |c JRL-Gen |i 6029459 | ||
| 927 | |t Library of Congress classification |a HF1009.5.C350 1996 |l JRL |c JRL-Gen |e CONE |b 43664002 |i 4536752 | ||
