Inventing the Southwest : the Fred Harvey Company and Native American art /

The Fred Harvey Company played a major role in opening the American Southwest to tourism, joining forces with the Santa Fe Railway to produce a newly romanticized and adventurous view of the region and its inhabitants. Their advertising and marketing strategies had an indelible impact on the commercial trade and art production of the region's native peoples. As this skillful account explains, local arts were transformed, revived, and, in some cases, revitalized, even as they were altered to suit tourists' tastes and expectations. The authors profile individuals associated with the company, whether buyers, traders, or collectors. They also clarify the significance of Harvey Company Detours, other excursions, hotels, and the promotion of natural and fabricated tourist attractions in the region. Although the narrative has been clearly generalized for broad public consumption, the story that emerges will interest those wanting to know more about an important redirection in the native arts of the Southwest. Highly recommended for public and academic library collections covering Western history or Native American culture.‘Paula A. Baxter, NYPL (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.