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|a (ICU)BID21805914
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|a DLC
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|a eng
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|a n-us---
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|a HF6146.B74
|b B66 1995
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| 082 |
0 |
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|a 659.14
|2 20
|
| 245 |
0 |
4 |
|a The radio & television commercial /
|c Albert C. Book ... [et al.].
|
| 246 |
3 |
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|a Radio and television commercial
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
|
|a Lincolnwood, Ill. :
|b NTC Business Books,
|c 1996.
|
| 263 |
|
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|a 9512
|
| 300 |
|
|
|a vi, 234 p.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Rev. ed. of: Radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. 2nd ed. c1984.
|
| 504 |
|
|
|a Includes bibliographical references (p. ).
|
| 505 |
0 |
0 |
|g Sect. 1.
|t Broadcast Advertising.
|g Ch. 1.
|t Creating the Commercial.
|g Ch. 2.
|t Developing the Idea.
|g Ch. 3.
|t Choosing the Format.
|g Ch. 4.
|t Structure, Style, and Technique --
|g Sect. 2.
|t Radio Commercials.
|g Ch. 5.
|t An Overview of Radio Advertising.
|g Ch. 6.
|t Examples of Successful Radio Commercials.
|g Ch. 7.
|t Radio Assignments --
|g Sect. 3.
|t Television Commercials.
|g Ch. 8.
|t An Overview of Television Advertising.
|g Ch. 9.
|t Examples of Successful Television Commercials.
|g Ch. 10.
|t Television Assignments --
|g Sect. 4.
|t Broadcast Considerations.
|g Ch. 11.
|t Producing the Commercial.
|g Ch. 12.
|t Testing the Commercial.
|g Ch. 13.
|t Public Service Advertising.
|
| 650 |
|
0 |
|a Broadcast advertising
|z United States.
|
| 650 |
|
0 |
|a Radio advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh89002401
|
| 650 |
|
0 |
|a Television advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh89002403
|
| 650 |
|
7 |
|a Broadcast advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00839159
|
| 650 |
|
7 |
|a Radio advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst01087170
|
| 650 |
|
7 |
|a Television advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst01146648
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 http://id.worldcat.org/fast/fst01204155
|
| 700 |
1 |
|
|a Book, Albert C.
|0 http://id.loc.gov/authorities/names/n81124316
|1 http://viaf.org/viaf/13641541
|
| 700 |
1 |
|
|a Book, Albert C.
|t Radio & television commercial.
|
| 901 |
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|a ToCBNA
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|a HeVa
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|t Library of Congress classification
|a HF6146.B74B660 1996
|l JRL
|c JRL-Gen
|i 3265310
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| 927 |
|
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|t Library of Congress classification
|a HF6146.B74B660 1996
|l JRL
|c JRL-Gen
|e CONE
|b 44136381
|i 4604786
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