The radio & television commercial /

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Bibliographic Details
Edition:	3rd ed.
Imprint:	Lincolnwood, Ill. : NTC Business Books, 1996.
Description:	vi, 234 p.
Language:	English
Subject:	Broadcast advertising -- United States. Radio advertising -- United States. Television advertising -- United States. Broadcast advertising. Radio advertising. Television advertising. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2443269

Hidden Bibliographic Details
Varying Form of Title:	Radio and television commercial
Other uniform titles:	Book, Albert C. Book, Albert C. Radio & television commercial.
ISBN:	0844230138 (pbk.)
Notes:	Rev. ed. of: Radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. 2nd ed. c1984. Includes bibliographical references (p. ).

Table of Contents:

Sect. 1. Broadcast Advertising. Ch. 1. Creating the Commercial. Ch. 2. Developing the Idea. Ch. 3. Choosing the Format. Ch. 4. Structure, Style, and Technique
Sect. 2. Radio Commercials. Ch. 5. An Overview of Radio Advertising. Ch. 6. Examples of Successful Radio Commercials. Ch. 7. Radio Assignments
Sect. 3. Television Commercials. Ch. 8. An Overview of Television Advertising. Ch. 9. Examples of Successful Television Commercials. Ch. 10. Television Assignments
Sect. 4. Broadcast Considerations. Ch. 11. Producing the Commercial. Ch. 12. Testing the Commercial. Ch. 13. Public Service Advertising.

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