Marketing for tourism /
Saved in:
| Author / Creator: | Holloway, J. Christopher. |
|---|---|
| Edition: | 3rd ed. |
| Imprint: | Harlow, Essex : Longman, 1995. |
| Description: | xii, 286 p. : ill., forms, maps, plans, 1 port. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2448295 |
| Summary: | This edition has the same underlying philosophy as the earlier editions: namely that the principles behind the marketing of tourism are common to all goods and services. The text thus aims to bridge the gap between general principles and their application to travel and tourism products. |
|---|---|
| Physical Description: | xii, 286 p. : ill., forms, maps, plans, 1 port. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. 280-281) and index. |
| ISBN: | 0582277485 |
